Penguin Random House has seen fit to let the iconic Pelican imprint fly once more, as the above short video neatly tells.
Founded in 1937, Pelican was (and still is) renowned for delivering intelligent non-fiction works at smart prices. Its founder, Allen Lane, put this perfectly writing:
‘We…believed in the existence in this country of a vast reading public for intelligent books at a low price, and staked everything on it.’
We believe in it too, and it's great to see Pelican returning on May 1st after an absence of 30 years.
Initially there will be five titles on offer, and topics include Economics, Revolutionary Russia, Human Evolution and The Domesticated Brain.
£7.99 is the - quite reasonable - price for each. Yet for those wanting a better bargain, Waterstones has a pre-order code here which cuts the price by £2. Not bad at all!