The admirable challenge will see around 5,000 children receiving Orchard's highly popular Rainbow Magic or Beast Quest series, and achieve points for progress in reading through their given series.
In a clever 'gamification' approach to reading, points are awarded to children who carry out ten minute challenges - at home and at school - in an effort to complete their books and clock up 11.5 hours of reading.
To help encourage progress, teachers are to be supplied with wall reading maps, reading logs and challenge certificates - all of which, we're sure are highly useful tools.
To reward those achieving series completion, a chance to win prizes and a visit from a series character is on offer, along with - one of our favourite things - book vouchers.
Susie Musgrove of the NLT believes: "the challenges provide teachers with a platform for encouraging children to read for pleasure – something we know is hugely important for future achievement.”
We loved reading at school, and we couldn't agree more.